The Inspiration Behind our Rebrand

At first, I wanted to call this post "our branding inspiration board," because I was so excited to share the pretty images and pretty colors that will act as the visual influence for our entire brand. But if I've learned anything over the last year, it's that our business is about more than pretty things. Don't get me wrong, we care a lot about pretty images, but before we dive into our inspiration board with all it's lovely colors, I wanted to share the deeper reason that we decided to rebrand our business. Over the first year of business, we spent A LOT of time trying to answer big questions and spent plenty of hours thinking about what Bulloss Photography really stood for. What was our higher purpose? There was one thing that we kept coming back to over and over, and let me tell you, it was so simple! The one thing we want to do in our business, in our personal lives, and in everything that we do is to spread joy. I remember when it finally hit us that it was that simple! As long as we are spreading joy in this world, we will have lived and fulfilled a purpose that we believe is worth living for, let alone doing business for. With that realization, we decided to rebrand our business on the sweet core feeling of pure joy!

Before I finish, I should give a shout out to our sweet designer, Lauren! She has taken our crazy ideas and come up with this inspiration board that will be the basis for all the branding work to follow. She has even been kind enough to let us share this little peek!! Doesn't it just make you want to run, jump, and click your heels in the air?!? I am in total LOVE with it!! And don't worry, we will be sharing more soon!!!

inspiration-board-elle-company-pure-joy
inspiration-board-elle-company-pure-joy

The soft shades of pink, the bright whites, the glow!! These images show pure joy and we cannot wait to see how the next few weeks unfold!! Are you ready?! We are! :) THE OFFICIAL LAUNCH DATE IS 2/18/2015!!! Follow along with us on Instagram for more sneak peeks!!